The Boone and Crockett Club welcomes Tom Perrier as its new director of sales. Perrier brings years of experience from working with some of the most recognizable groups in the outdoor industry and joins the Club as its first director of sales in the Club's 130-year history.

"The Club has been experiencing rapid growth," said Tony Schoonen, Boone and Crockett chief of staff. "This combined growth, along with a robust strategic plan, called for a entire new position to expand our outreach and foster future relationships to better serve our overall mission. Perrier's work experience and passion for conservation makes him the best person for this newly-created position."

Perrier previously worked with, in varying roles: The North American Hunting Club, Rocky Mountain Elk Foundation, Delta Waterfowl Foundation, the Outdoor Sportsman Group and several other outdoor media companies over his career.

"I am humbled and honored to join the staff of the Boone and Crockett Club," said Perrier. "The Boone and Crockett Club is an iconic brand that I have followed for most of my career. I look forward to working with the B&C staff and our existing and future business partners."

"Tom is a seasoned professional and well known in our hunting and shooting sports community." Schoonen explained. "His commitment to safeguarding our privilege to hunt through conservation and education aligns with the Club's core values. We are excited about working with Perrier and he will be a great addition to our team."